In 2009, when the NASA-developed hydration drink additive, The Right Stuff® was first introduced for endurance athletes; there were sceptics who did not foresee market success. For example, according to the editors from Popular Science magazine, “Coming out with a product whose only market is already dominated by Gatorade® does not sound like the beginnings of a successful business venture.” But the market has proven otherwise as The Right Stuff® continues to grow rapidly year after year.
We are pleased to continually demonstrate the success of The Right Stuff as a hydration additive for performance athletes. The Right Stuff will soon begin its 5th year on the market and is the exclusive provider for hydration needs of high performance athletes such as
Athletes such as these and many others have found The Right Stuff makes a noticeable, positive impact on their performance. “Companies always claim they sell the best product, but after training here on our local trails, we realized how big of an impact The Right Stuff has on our bodies.” – Texas A&M International (TAMIU) Cycling Club
Since its introduction to the public, The Right Stuff has continued to work to improve the product’s flavors for the athletes who depend on The Right Stuff for their hydration needs. The Right Stuff® recently introduced a new Orange Tangerine flavor that is especially well-liked among the power athletes (e.g., Baseball, Football, Soccer, Hockey etc.)