The Team combines science with broad beverage and nutriceutical expertise to deliver topnotch products.
Board of Advisors:
Dr. John Greenleaf - Former NASA Researcher and Ph.D, Scientist and inventor of The Right Stuff
Dr. Mitchell Kanter - President, Mitch Kanter Health & Nutrition Insight and
Former Director of the Gatorade Sports Science Institute
Robert Krist - Managing Director, Albu Consulting and Former SVP Strategic Planning, Cadbury Schweppes
Steve Spetnagel - Former Executive Coca-Cola North America - (In-Store Marketing - traditional and non-traditional
retail channels)
Former Advisor:
Peter Vitulli - Former President of North American division
of Gatorade (Trademark of Pepsico)
Management:
Chairman: Alison Koukly Belaga - Experienced Advertising and Marketing
Professional. Developed and executed programs for the apparel and food service
industries to help drive growth in consumer demand
President/CEO: David Belaga - Experienced Executive at Pepsi, Wyeth and Hallmark. Developed, marketed and led businesses and brands in the food, beverage,
pharmaceutical, biotechnology and vitamin/supplement industries that improved consumers health
and wellness
Technology licensed from NASA - US Patent # 5,447,730