About the Company

The Team Combines Science with Broad Beverage and
Nutriceutical Expertise to Deliver Topnotch Products.

Board of Advisors:
  • Dr. John Greenleaf – Former NASA Researcher and Ph.D, Scientist and inventor of The Right Stuff®
  • Dr. Mitchell Kanter – President, Mitch Kanter Health & Nutrition Insight and Former Director of the Gatorade® Sports Science Institute
  • Robert Krist – Managing Director, Albu Consulting and Former SVP Strategic Planning, Cadbury Schweppes (including Accelerade)
  • Steve Spetnagel – Former Executive Coca-Cola North America (In-Store Marketing – traditional & non-traditional retail channels)
  • Dave Ellis RD, CSCS – 20-Years College Sports Nutrition veteran; 10 years in Professional ranks. Respected by peers as pioneer in field of applied sports nutrition, evidenced by role as President – Collegiate & Professional Sports Dietitians Association (www.sportsdietitians.org)
  • Bill Gregory – Former NASA Shuttle Pilot and accomplished endurance athlete (completed 1997 Ironman Triathlon World Championship and the 2002 World Short-Course Championships on Team USA)
  • Chairman: Alison Koukly Belaga – Experienced Advertising and Marketing Professional. Developed and executed programs for the apparel and food service industries to help drive growth in consumer demand
  • President/CEO: David Belaga – Experienced Executive at Pepsi, Wyeth and Hallmark as well as VC and Private Equity-backed ventures. Developed, marketed and led businesses and brands in the beverage, vitamin/supplement, food, pharmaceutical and biotechnology industries that improved consumers health and wellness