Serious Hydration for Serious Athletes

Who we are

The Team Combines Science with Broad Beverage and Nutriceutical Expertise to Deliver Topnotch Products


President/CEO: David Belaga – Experienced Executive at Pepsi, Wyeth and Hallmark as well as VC and Private Equity-backed ventures. Developed, marketed and led businesses and brands in the beverage, vitamin/supplement, food, pharmaceutical and biotechnology industries that improved consumers health and wellness

Chairman: Alison Koukly BelagaExperienced Advertising and Marketing Professional. Developed and executed programs for the apparel and food service industries to help drive growth in consumer demand

Board of advisors

Bill Gregory – Former NASA Shuttle Pilot and accomplished endurance athlete (completed 1997 Ironman Triathlon World Championship and the 2002 World Short-Course Championships on Team USA)

Dr. Mitchell Kanter – Former Director of the Gatorade Sports Science Institute and current president Mitch Kanter Health and Nutrition Insight

Robert Krist – Former SVP Strategic Planning – Cadbury Schweppes (including Accelerade) and current Managing Director, Albu Consulting

Steve Spetnagel – Former Executive Coca-Cola North America (In-Store Marketing – traditional & non-traditional retail channels)

Dave Ellis – Director of Performance Nutrition – University of Nebraska – Lincoln, 25+ years College and Professional Sports nutrition veteran; Former President of CPSDA (Collegiate and Professional Sports Dietitians Assoc.)

Dr. John Greenleaf – Former NASA Researcher and Ph.D, Scientist and inventor of The Right Stuff®. Former Board Member – Deceased